In this post, we will explore how to make money online. We will discuss building a brand as this is essential in generating traffic to your site, and we will explore how to monetize that traffic and so much more. Before we get started, I hope you remember the key points from How to work online and earn money – Pacing and success, Part 1, as I would like you to keep them in mind as we progress.
How to earn money online
Entering the online work space can be very exciting, but the main reason why you’re here is to learn how to earn money from your online activity. Whether you’re looking to earn some extra income, or whether you would like to be online full-time, the following steps will help you to monetize your online activity.
1. Build your brand
Before you get started with making money online, I do think that it is vital that you have a brand and brand values. This will ultimately lead to you having greater trust with your audience, which makes them more likely to buy from you. There are a number of ways you can build your brand, such as through social media, blogging or vlogging.
Your brand is what makes people want to buy from you and not somebody else, so give some much-needed thought into discovering what your brand is. But remember, be authentic and unique at the same time.
2. Generate Traffic
The next step is to generate traffic, i.e. get people to your site. It is at this point that you can build a stronger brand affinity. This allows you to show your audience your brand message and build their trust, but what is most important is that you can show your audience how you can be of service and help them.
Pro Tip: Make sure that you are adding value as soon as you can in the customer’s journey.
3. Monetize the Traffic
Once you have the traffic, the next step is to monetize that traffic. This can be done by selling products and services, displaying ads on your site or through affiliate links.
Remember that people buy from other people. So if you have a product like t-shirts, training programs, artwork, etc. These are products that your audience can buy from you, if they trust you enough and feel that you are helping them or addressing a need.
If you do not have any products to sell, then another way you can monetize your traffic is by displaying ads on your site. This can be done using programs like Google Adsense. So every time someone clicks an ad on your site you will be paid a portion of what that advertiser was willing to pay for that click.
The final way that you can monetize your traffic is through affiliate marketing. How this works is that you can join an affiliate program, which is relevant to your content/niche and they will provide you with an affiliate link for a product that you could promote. You then receive a commission when the customer purchases the product online.
4. Become a brand ambassador
Whenever you start a new job, something your manager might tell you over and over again is to live the brand, embody the values of the company, and don’t act in a way that will put the company in disrepute. This is not only true for big brands like Virgin, Adidas, or Nike but this is also true for your personal brand.
When you think of your brand it is important to remember that a brand can be fluid, but at the same time it needs an element of stability. A good example of this is Miley Cyrus. When Miley Cyrus was a young actress playing Hanna Montana her brand was a sweet Southern girl suitable for family-friendly entertainment, but when she started to re-invent herself she shocked a lot of her fans, who would have craved that stability, but at the same time attracted a new group of fans, who enjoyed her new brand.
Bearing this in mind, you need to carefully consider what your brand is and how you portray that brand via your website, social media and in your day-to-day dealings.
5. Engage with your audience
When starting a new business it is important to consider who your customers are, what they like and how you are serving them. This is also true in branding. People are able to sense when you are just selling them an idea or being “fake”, and most people don’t like that. Rather, be yourself and engage with your audience in the same way you would any other person you know.
You will never really know what your audience expects/wants from you unless you ask them questions or start conversations. Do not merely try to sell your products or service but seek a deeper and meaningful connection with them. You can do this by replying to comments, starting polls and having Q&A sessions.
6. Do the work
Now, you need to buckle down and just do what needs to be done. Sometimes you may feel like you don’t want to put in the effort, but you just need to stay focused and remind yourself why you are doing this. What is your underlying reason of wanting an online business? Your reason should drive you enough to do even the things you hate doing, but which are necessary to make your business thrive.
I suggest that you dedicate a time frame in which you do the things that you don’t necessarily enjoy (for example, researching), and make sure you have no distractions during this time. Just get it done, and move on to the things you enjoy about your business.
Keep in mind that every aspect of your business is what keeps it afloat. Neglect one of these, and your business will drown.
Setting your pace to meet success
In Part 1 I mentioned that you choose your pace and rate of success, this is especially true in the online space. You will get out what you put in. If you put in halfhearted work, then your income will reflect that. Oppositely, if you put in the time and effort that it would take to make your 6 figures income, then that’s what you will get. I am not saying that you have to work like a mad-man, work crazy amounts of time and get burnt out in the process, this is not healthy for anyone, and is not necessary in order to make your millions. All I am saying is that you need to be sincere and heart-felt if you want to see results. Put love and care into your endeavor and it will reward you accordingly.
Your goals and action plans play a very important role in your pacing and meeting success. If your goals and action plan are out of wack, chances are your success will be too.
Make sure you have realistic short term, medium term and long term goals. Revisit your goals if need be and adjust them accordingly, but don’t underestimate or undersell yourself, dream a little bigger than what you think you are capable of. When you reach them, it will taste just that much sweeter.
It’s also important to bring other people on board your journey too. Consult mentors, ask for advice on how to set your pace and what is realistic. A little help from someone else goes a long way, and it could lead to your results returning to you tenfold.
The more time you spend on making your online business a success, the more money will flow your way. But please remember that time is not the most important thing. You need to produce and deliver quality and value.
Get ready to go online
Starting an online journey need not be a daunting experience. There is a lot of help out there in order to get started, and finding which path is right for you. There are proven methods, with proven results that will get you in the running to a successful online presence.
I had absolutely no experience or knowledge about how to create a successful online business when I started. This did not hinder me though, because I found the right guidance and mentors to help me along the way. Going online has been one of the best decisions I have made.
Why not do the same? Get ready and go online…take your skills, passions and energy to the next level. You won’t regret it.
If you would like to learn more about affiliate marketing and making money online, and how I got started, feel free to check out Wealthy Affiliate for more information.
If you have any questions or feedback please let me know in the comments section below.